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The Next Giant Leap For Dealership Websites

We've recently integrated the Contact at Once API with our website session data to create a behavioral based chat product.  We tailor conversations to customers based on their activity on the site.  We've seen huge gains in conversion in the past 6 months amongst every dealer on it.  This is definitely the future of online marketing.  http://dealerhd.com/behavioralchat/
 
I would add to your article that using a search based retargeting program would fit nicely with the features you mentioned.    There are third party providers that can target the keywords that a customer has used to search such as "Ford F150" and then display your ad when they visit partner sites very much like Google's Display Network.  I suspect Google will be adding this feature soon but right now it's rather new.
 
That's an excellent idea as well as using geo-ip localization to send visitor coming from an specific state to the page showing cars for sale in that state. But let's face it, it isn't easy to implement or that's what I think, playing with cookies isn't as easy as it sounds. Do you know where I can find more information about the "how to" of this personalizations that you suggest? I'd love to use them on my car search engine Autopten Car Finder: Used Cars Free Classified Ads thanks :-J
 
I've really enjoyed reading your different articles. They are so informative and interesting. This post give truly quality information. I’m definitely going to look into it. Really very useful tips are provided here. thank you so much.Keep up the good works.
 
Configurators have been around but have been executed poorly in the past.
 
Once you capture the lead, you also have valuable information on what the consumer wants. Most of the time a good sales person can sell them a similar vehicle that is in stock. This is what the number one Honda dealer is the US is doing with this tool today.
 
Configurators have been around but have been executed poorly in the past.
 
Once you capture the lead, you have valuable information on what the consumer wants. Most of the time a good sale man can sell them a similar vehicle that is in stock. This is what the number one Honda Dealer in the US is doing with our tool today.