The not so near close distant future of Google paid search expandable ads for your dealers inventory

[David (blog)]

We track our source for traffic by using Analytics Tools & Solutions for Your Business - Google Analytics

We have never seen Google Base bring significant traffic to us.

I remember, couple of years ago, when you type '2007 ford F150' in Google, they will show a simple search section right below their logo, from there, it tie to the Google Base search engine. It is a great tool, but they took it away, I will never understand why they took it away.

Let face it, not everyone know they have to go to http://base.google.com to find a car.

I hope they bring that feature back for dealer...

Google base has about 2,964,457, vehicles (as of Dec 10 2009), Autotrader.com claim they have about 3M cars. You can tell there are lots of dealer feed their inventory to Google Base.

 

[Justin Duff]

I would love to see something like this come to be a standard in Google's search engine. I think they could do better by listing smaller thumbnails of the vehicle and listing more, yes I said MORE! Keep the text about the car smaller and make the customers click on the vehicle to read everything about it. Google could display 10-20 cars in the space they are currently using to show those 3. We automatically distribute all of our dealers' inventory to Google Base and I think this would help drive more traffic to their site.