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The Rise of Mobile In Automotive Shopping
- Thread starter JessicaRuth
- Start date
- Apr 7, 2009
- 5,158
- 2,524
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- Joe
Joe your PM box is full, but wanted to say THANK YOU!
Remember, you owe me any constructive feedback!!!
✨ AI Highlights
Dealers discuss the critical importance of mobile optimization in automotive shopping, citing statistics showing 44% of shoppers use mobile devices at dealerships. The debate centers on the poor quality of current dealer mobile sites and the technical frustration with platforms like Dealer.com's separate mobile subdomain that lack proper analytics tracking and responsive design. Key takeaway: dealers need "mobile first" strategies with responsive websites and proper analytics integration, not separate mobile sites, though vendors like Dealer.com are working on improved solutions.
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