- Apr 27, 2016
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- First Name
- Nathan
If someone had told you 10 years ago that people would be ordering everything from groceries to cars on their phone without actually speaking to a store representative, you probably wouldn't have believed them. But today we do all that and more with our smartphones, and the evolution of text message (or SMS) communications and customer care has grown right along with it.
A 2014 study conducted by Morpace found that more than 35% of people were either 'very' or 'somewhat' interested in receiving text messages from auto dealers after they purchased a car. These messages could be about scheduled maintenance, recalls, or even reaching out about vehicles and special pricing.
SMS Compliance for Dealers is Critical
The automotive industry has been particularly uneasy with implementing texting solutions after high-profile lawsuit settlements have left dealers and dealer groups understandably cautious.
One issue that comes up when using SMS as part of your marketing and customer service are the laws surrounding these communications. In some ways, the laws haven't quite caught up with the technology, which creates a lot of gray area for dealers who want to make the most of this option.
For instance, calling someone on their mobile phone can possess the same risk as texting. Phone systems and call center platforms could be classified as "autodialers" in the Telephone Consumer Protection Act (TCPA), which means all the rules that apply to telemarketers would apply to your dealership as well.
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>> Free Download: SMS Compliance Guide for Auto Dealers
A 2014 study conducted by Morpace found that more than 35% of people were either 'very' or 'somewhat' interested in receiving text messages from auto dealers after they purchased a car. These messages could be about scheduled maintenance, recalls, or even reaching out about vehicles and special pricing.
SMS Compliance for Dealers is Critical
The automotive industry has been particularly uneasy with implementing texting solutions after high-profile lawsuit settlements have left dealers and dealer groups understandably cautious.
One issue that comes up when using SMS as part of your marketing and customer service are the laws surrounding these communications. In some ways, the laws haven't quite caught up with the technology, which creates a lot of gray area for dealers who want to make the most of this option.
For instance, calling someone on their mobile phone can possess the same risk as texting. Phone systems and call center platforms could be classified as "autodialers" in the Telephone Consumer Protection Act (TCPA), which means all the rules that apply to telemarketers would apply to your dealership as well.
[highlight color="#cc652d" font="#ffffff"]
>> Free Download: SMS Compliance Guide for Auto Dealers
