We are all still being sold email leads, and is that the best our 3rd party vendors, our OEM and our websites can can do for us in 2017 and beyond? Let's face the facts, and we need to step away from our car business to see the bigger picture and assess the trends and facts. The #1 form of communication right now and in the foreseeable future is messaging. Go ahead: email your facebook friends; email your buddy to see if he's ready to be picked up; email your boss to tell him you are running late for work. Never happens. We need more MESSAGING LEADS! (I said what!) It's a whole new opportunity, a real thing, it's your customers PREFERRED method of communication right now and are you in tune? Ready?