I am playing around with the idea of soliciting reviews from people that did NOT purchase from me.
I can automate an SMS to go out "X" days after create/modified/negotiation etc. that would ask for a review and provide a link depending upon email address/lead source/any other variable.
I got this idea long ago while looking at my Car Guru reviews and realizing that sometimes someone that didn't buy from me will give a really good review. I was of the opinion that those reviews were more powerful than the reviews that customers left while they were excited about their new vehicle.
I know there are risks in doing this, but can see a situation in which the reward may outweigh the risk. I see opportunities to learn, change process, see what we are doing well, and maybe shoppers could see the non customer review speaking louder than the customer review.
Anyone have any thoughts here or could you share your own experience with this?
I can automate an SMS to go out "X" days after create/modified/negotiation etc. that would ask for a review and provide a link depending upon email address/lead source/any other variable.
I got this idea long ago while looking at my Car Guru reviews and realizing that sometimes someone that didn't buy from me will give a really good review. I was of the opinion that those reviews were more powerful than the reviews that customers left while they were excited about their new vehicle.
I know there are risks in doing this, but can see a situation in which the reward may outweigh the risk. I see opportunities to learn, change process, see what we are doing well, and maybe shoppers could see the non customer review speaking louder than the customer review.
Anyone have any thoughts here or could you share your own experience with this?