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Biggest thing going for legacy dealers is the physical presence, whether that is the ability to go and see a few cars or the presence in the local retail space for decades. They also have the ability to provide service which increases loyalty. This is something that the new sites are not going to be able to fulfill, or at least find it very difficult to do so. You can see this trend in online only retailers like Warby Parker, Amazon etc - they are all looking for local presence. The biggest thing going for the likes of Carvana, Vroom, et al is the convenience (perceived or real) factor - the convenience factor wins for a sale, but what happens when you need to service? Whoever is able to marry these two will take the lead in this transformation. Regardless of the winner, providing a better retail experience to the consumer is going to be paramount.