-- UNTIL.
So I as a dealer get to send you my dealers assets (inventory) so you can turn my inventory into a lead, only to sell back to me. Novel idea!
Why would a dealer do this again?
Sorry Khoi but what sets you apart form the competition?
What differentiates your website and lead capturing process from the others?
Why would a dealer be encouraged to send their inventory to a website that has no brand, no significance to the consumer?
A dealers inventory has GOT TO BE the most monetized product in the world.
Hi Jeff,
You have a great site here.
The current model for most websites are either, build a list of all makes and models and then have a client browse through them and then create a "Get a Quote" lead and the lead is then sold to multiple dealers buying the lead. Dealers still pay for this lead but the closing ratio is not very high. I wanted to come up with a system that generates higher closing ratios per lead.
Cars.com pulls the dealer's whole inventory and charges the dealer a monthly fee to do this while delivering leads from their inventory back to them also. It's basically the same concept, except cars.com pulls every car. We don't want their whole inventory. Just the ones that they want to move.
Why would a dealer use our site? No monthly fee, No listing fee. A new avenue to market some of their inventory that they need to move beyond their home page. They have nothing to lose or invest other than a couple minutes putting in a VIN and setting a price. Our system does the rest. The lead that comes in is only sent back to them and not any other dealer. It was generated by our marketing and their inventory. If they are paying $15-20 dollars per leads that are resold to a multitude of dealers, why not pay the same for a unique lead that has been email verified already?
What sets us apart from other websites from a consumer stand point? Being able to browse through actual cars and actual deals instead of just building a car that doesn't exist. Be able to to not have to submit your information to a dealer or dealers until they find something they like. A place to search, sort, compare retail deals and lease deals in one place from all brands.
That's the thing thats against us right now. We are brand new and offering something that is a little different to get different results. We just launched and we don't have millions of dollars from investors yet. This is a test product and website to see if there is a niche we can fill while helping dealers get higher quality leads. We offer a service that would be beneficial to dealers signed up with us and be in our network.
Thank you for the great site and I hope to learn a lot from the comments and users of the forum.
