- Dec 10, 2025
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- Todd
In our own group I built a call management application that solves the problem "Was it a sales call or service or something else?", and if a sales call "Did you log it?"
The pain point is dealerships don't really know how many calls they get per day that are actual sales calls and more often then not they aren't logged in any crm
Dealer often try "Press 1 for sales, Press 2 for service" etc but really people press whatever is convenient (and they hate phone trees) and even then... was that a sales call or was someone just calling their friend in sales to see if they want to go out tonight.
They try to listen to calls... fails miserably. They try to get reception to log them... who doesn't always pick up, forgets etc. etc
So this takes in all the incoming calls, references call origin, records, summarizes, pulls sentitment, determines from the context of the call "are they interested in a vehicle", and if so, push it directly into the CRM. It show live calls in yellow, sales calls in green and upon completion of a call it sms back to the customer (if they have been detected as a mobile phone calling in), a request to rate their experience from one to five. If they are on landline, it calls back and asks them. Also takes the incoming number and matches in crm to supplement the data prior to sending to crm.
Heat scores, bad sentiment or reviews are sent to managers to review.
Some results:
Some of our dealerships logged freakishly few sales calls. You'd wonder... did we really only get 10 sales calls in a month??? That even possible?
Now that same store would be 100 for example. This makes not being logged, inescapable.
Do you feel other dealers would benefit from a system like this? Could also bolt on a bot to answer phone to ensure every call is at least answered, then through the additional steps.
The pain point is dealerships don't really know how many calls they get per day that are actual sales calls and more often then not they aren't logged in any crm
Dealer often try "Press 1 for sales, Press 2 for service" etc but really people press whatever is convenient (and they hate phone trees) and even then... was that a sales call or was someone just calling their friend in sales to see if they want to go out tonight.
They try to listen to calls... fails miserably. They try to get reception to log them... who doesn't always pick up, forgets etc. etc
So this takes in all the incoming calls, references call origin, records, summarizes, pulls sentitment, determines from the context of the call "are they interested in a vehicle", and if so, push it directly into the CRM. It show live calls in yellow, sales calls in green and upon completion of a call it sms back to the customer (if they have been detected as a mobile phone calling in), a request to rate their experience from one to five. If they are on landline, it calls back and asks them. Also takes the incoming number and matches in crm to supplement the data prior to sending to crm.
Heat scores, bad sentiment or reviews are sent to managers to review.
Some results:
Some of our dealerships logged freakishly few sales calls. You'd wonder... did we really only get 10 sales calls in a month??? That even possible?
Now that same store would be 100 for example. This makes not being logged, inescapable.
Do you feel other dealers would benefit from a system like this? Could also bolt on a bot to answer phone to ensure every call is at least answered, then through the additional steps.
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