- May 1, 2005
- 4,550
- 1,831
- Awards
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- First Name
- Jeff
Refresher's - John Colban over at Authntk WalkAround Video is hosting a quick webinar tomorrow (Wednesday) at 12 EST. I'm going to join him.
Listen...years ago only a few dealers were leveraging online reviews. As more and more dealers jumped on the wagon it lost a quite a bit of its effectiveness. Everyone's doing it. I'm NOT saying don't utilize DealerRater or other online review portals, I'm merely saying there was a point when only a few dealers were obtaining and utilizing online reviews. Those dealers...were reaping the initial benefits.
Online reviews was that rare "Silver Bullet". And still is for dealers talking it to the next level.
One to one walkaround videos is the new "Silver Bullet". It produces some amazing results. It's one of those services and processes that gives you a real leg up on the competition. It won't be long (1-3 more years) before most dealers/sales professionals witness the results and are sending one to one videos to all potential customer leads. Selling more cars. Servicing more cars.
Video isn't easy. Don't be fooled. But remember how hard it was/is to get your sale sand service team to get online reviews? But you figured out. Video is the same. It takes time and perseverance, but the results are OH SO SWEET!
Tomorrow on the webinar, John is going to go over a few ways to get the edge using video while reviewing Authntk's WalkAround Video Mobile App and online service. It's not a sales pitch but it will contain some best practices using WAV, which most could be applied to any video platform service you're using. I too will be jumping in to tell a few stories on how dealers are using video and getting SWEET results.
Join us - Tomorrow (Wednesday October 7th) at 12 Noon EST.
* I don't work for WalkAround Video but I do have an interesting story on how my relationship with them came about. If you want to know - call me. I don't receive any money form WAV expect for the advertising here on DealerRefresh that I make them pay, the same rate as everyone else.
Listen...years ago only a few dealers were leveraging online reviews. As more and more dealers jumped on the wagon it lost a quite a bit of its effectiveness. Everyone's doing it. I'm NOT saying don't utilize DealerRater or other online review portals, I'm merely saying there was a point when only a few dealers were obtaining and utilizing online reviews. Those dealers...were reaping the initial benefits.
Online reviews was that rare "Silver Bullet". And still is for dealers talking it to the next level.
One to one walkaround videos is the new "Silver Bullet". It produces some amazing results. It's one of those services and processes that gives you a real leg up on the competition. It won't be long (1-3 more years) before most dealers/sales professionals witness the results and are sending one to one videos to all potential customer leads. Selling more cars. Servicing more cars.
Video isn't easy. Don't be fooled. But remember how hard it was/is to get your sale sand service team to get online reviews? But you figured out. Video is the same. It takes time and perseverance, but the results are OH SO SWEET!
Tomorrow on the webinar, John is going to go over a few ways to get the edge using video while reviewing Authntk's WalkAround Video Mobile App and online service. It's not a sales pitch but it will contain some best practices using WAV, which most could be applied to any video platform service you're using. I too will be jumping in to tell a few stories on how dealers are using video and getting SWEET results.
Join us - Tomorrow (Wednesday October 7th) at 12 Noon EST.
* I don't work for WalkAround Video but I do have an interesting story on how my relationship with them came about. If you want to know - call me. I don't receive any money form WAV expect for the advertising here on DealerRefresh that I make them pay, the same rate as everyone else.
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