Inventory is tight right now - but are buy-back events the best course of action? In order to turn the event into a success, they have to be approached with the correct digital marketing strategy. There's some 'do's' but there are also some important 'don'ts' (seriously just don't).
Our team took a deep dive into some of the current buy-back events and what we found was - surprising. If you have been considering a buy-back event for your dealership, check out our latest blog before hitting the launch button.
[URL unfurl="true"]https://dealerauthority.com/digital-buy-back-event/[/URL]
Anyone out there already tried a short-term buy-back event? Thoughts?
