Increase Test Drive Appointments!

DealerAuthority To buy-back, or not? That is the question.


Desk Monkey
Apr 12, 2019
First Name
Inventory is tight right now - but are buy-back events the best course of action? In order to turn the event into a success, they have to be approached with the correct digital marketing strategy. There's some 'do's' but there are also some important 'don'ts' (seriously just don't).

Our team took a deep dive into some of the current buy-back events and what we found was - surprising. If you have been considering a buy-back event for your dealership, check out our latest blog before hitting the launch button.

Anyone out there already tried a short-term buy-back event? Thoughts?
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