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Trackable phone number vendors

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BillH

BillH

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Dec 17, 2009
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Bill
#1
Hello,

I have been knee deep in Brian Pasch's book, and I want to go deeper in trackable phone numbers. I'm looking for some input on what to look for/avoid and any suggestions on vendors. I'd like to move all the number under one roof vs. current use of various vendor supplied tracking numbers. Right or wrong?

Thanks!
Bill
 
#3
Bill, you came to the right place to ask this question. We have some of the best and knowledgable talent in the industry here on DealerRefresh , and this is a topic that comes up often.

While I won't personally point you in a direction with whom to go with, I will recommend a few questions you may want to consider asking before you make your decision...



  1. Who will actually OWN the phone numbers that you'll be using? <-- very important
  2. What steps are taken to be sure you're getting clean numbers?
  3. Who OWNS the data gathered from the customer that called the number? <-- customer privacy
  4. What's the turn around time after choosing a new (campaign) number? <-- need a # for that last minute ad
  5. Can the minutes included in your plan be pooled together?
  6. Is there a contingency plan for misprinted numbers?
  7. What kind of reporting / dashboard is included in the service?
  8. Do they provide a dynamic call tracking service for paid search campaigns?
  9. Do they provide call whisper feature? <-- quickly track where the call is coming from
  10. Do they have a mobile app or a way you can listen to recorded calls on your smart phone?

These are a few off the top of my head and a collection of questions from previous conversations and articles here on DealerRefresh throughout the years.

Hope this helps a bit.
 
#6
From experience I recommend Century Interactive as well. I dealt with Toni Tiffany over there and they have been great to work with and the support has been great as well if we ever needed anything.

I also agree with Jeff's post about questions to ask!! Good luck!
 
#7
I was going to stay silent in here as to not be an annoying salesman but figured I would at least chime in with some thank you's. Seeing positive feedback in a place like DealerRefresh makes this job fun.

Now on to the annoying salesperson part, BillH feel free to call me anytime if you would like to chat!
 
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