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Bill, you came to the right place to ask this question. We have some of the best and knowledgable talent in the industry here on DealerRefresh  , and this is a topic that comes up often.


While I won't personally point you in a direction with whom to go with, I will recommend a few questions you may want to consider asking before you make your decision...




  1. Who will actually OWN the phone numbers that you'll be using? <-- very important
  2. What steps are taken to be sure you're getting clean numbers?
  3. Who OWNS the data gathered from the customer that called the number? <-- customer privacy
  4. What's the turn around time after choosing a new (campaign) number? <-- need a # for that last minute ad
  5. Can the minutes included in your plan be pooled together?
  6. Is there a contingency plan for misprinted numbers?
  7. What kind of reporting / dashboard is included in the service?
  8. Do they provide a dynamic call tracking service for paid search campaigns?
  9. Do they provide call whisper feature? <-- quickly track where the call is coming from 
  10. Do they have a mobile app or a way you can listen to recorded calls on your smart phone?


These are a few off the top of my head and a collection of questions from previous conversations and articles here on DealerRefresh  throughout the years.


Hope this helps a bit.