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SlickRick,


What you're looking for is called "Event Tracking" in Google Analytics. Event Tracking will allow you to categorize events and actions, and also allow you to create "fallout" reports or lead funnels. Here's some more information at the link below:


https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide


If you already have Google Analytics embedded on the site, all you have to do is paste in javascript like this:


<script type="text/javascript">


_gaq.push(['_trackEvent', 'Inventory', 'Vehicle Details', 'Year Make Model Trim Stock goes here.']);</script>


There's a lot of different things you could do, and I think it's well worth tagging the site correctly with event tracking to use that data in other reports. Hope that helps!