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Trade In - database emails

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VVAuto1

VVAuto1

Hat Trick
May 18, 2012
92
22
First Name
Victor
#1
Any success around email campaigning for trade acquisition?
how did you position the email- what was the call to action?

Also more text/less graphics or vice versa?

- Click the link and fill out form
- reply back
- bring in this coupon
Etc

We've used a coupon in our specials emails with fair success just looking to switch it up, thanks!!
 

✨ AI Highlights

A dealer asks for best practices on email campaigns targeting trade-in acquisition, including recommendations on messaging approach (text vs. graphics), call-to-action strategy (form fills, replies, coupons), and positioning. The poster notes their current coupon-based approach in specials emails has worked moderately well but they want to test alternative tactics. The thread seeks peer input on what messaging and CTA variations have driven successful trade-in leads for other dealers.

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