Traffic Bump on 4.21 (AKA Mobilegeddon)???

[eddyshaf]

Our traffic has been very consistent for the past 3 months and suddenly a huge spike on Tuesday, April 21st. followed by another on Tuesday the 28th...

@Jeff Kershner @Alex Snyder @brianpasch - any of you have any input?

Anyone else have similar traffic pattern changes??

 

[Jeff Kershner]

Could be any number of possibilities..

Are the spikes from organic referring traffic?

 

[MannyLuna]

Time to dig...

 

[eddyshaf]

Did some digging and it turns out it was referral traffic from our regional Honda dealer ad association -

 

[joe.pistell]

It's been a non-event so far. http://moz.com/blog/day-after-mobilegeddon

The high profile poster child of mobilegeddon is a U2 lyrics site http://searchengineland.com/mobileg...pped-by-googles-mobile-friendly-update-219350

I ck this site daily on my phone. No change so far.

 

[yagoparamo]

There are higher chances that a robot from China is able to pass the server lock and spike your page views than this change making a huge change.

I think previous changes (panda/penguin) were designed to shake bad practices out of the way and that is why they affected some sites dearly.

I believe that this change will be a lot more gradual, correlated to mobile traffic growth.

When dealers ask me about moving to responsive I truly don't think that you need it "right now". Your dealer will sell the same amount of cars next month. You do needed "right now" because the change in mobile indexing will be gradual and it will become a must in 6-8 months.

 

[eddyshaf]

@yagoparamo @Jeff Kershner @JoePistell @MannyLuna - I appreciate the feedback on this topic and eventually figured out that the bump was due to a new campaign from our local area advertising group through referrals - I would appreciate your feedback on the more recent topic I posted regarding Engagement Rates on Ghost Internet Leads from Intermediate and Long Term Follow Up