• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

TrueCar down -27.43%

@JoePistell I had another concern about the Truecar commercial workflow:
1st - go to the dealer lot
2nd - view pricing after arriving

You can only view Truecar pricing if you create an account. This auto-generates a lead. That lead costs the dealer $300 even though the customer was already there.

Remember that salesman that weaseled onto everyone's car deal?!?
 
and now...

Google’s autonomous car division will be headed up by TrueCar President John Krafcik starting Sept. 15, an announcement that caused TrueCar’s stock to fall 5.3% on Monday.

Krafcik’s departure comes on the heels of news that founder, Scott Painter, will vacate his CEO position by the end of the year... more


Who believes TrueCar (as it stands) will be around for 3 more years?

"Krafcik helped improve a car company while at Hyundai and worked to improve car-buying for dealers and consumers at TrueCar,” said Claus, who is currently heading up TrueCar’s search for a new CEO. “We thank him for his service as president and are pleased that we’ll continue to work with him as a member of our board.”

I recall attending Krafcik's session for Hyundai a few years back at one of the Kain conferences. Since then, I've believe I've been exiled from ALL future Future David Kain events. Something must have went down...
 

✨ AI Highlights

Dealers discuss TrueCar's 27% stock price drop, with participants attributing the decline to the company's failure to convert its heavy TV advertising spend into profitable sales and its recent decision to raise dealer rates despite not delivering increased value. The consensus view is that CEO Scott Painter's original business vision is in jeopardy, and the company faces significant operational uncertainty—including potential leadership changes and major investor defections—until management demonstrates a viable turnaround strategy.

Replies Views 22 10,905 Started Last Reply