- Nov 4, 2012
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What did you guys think of @Aaron Wirtz latest post about TV advertising?
Aaron makes a great argument that our imagination and how we approach traditional marketing makes all the difference.
"Yes, customer behavior is changing. Yes, dealers should adapt. Yes, digital offers immense, breathtaking opportunity. What we don’t talk enough about is the fact that dealers also have the power to shape reality, and we don’t need anyone else’s permission. At Super Car Guys, we have enormous, undeniable success with marketing on TV and radio. What a shame it would have been had we asked around to figure out if TV “still works.” What a shame it would have been had we resigned ourselves to the idea that “TV watching will be different twenty years from now,” and not taken action to shape the reality of this present moment."
What are you doing?
Aaron makes a great argument that our imagination and how we approach traditional marketing makes all the difference.
"Yes, customer behavior is changing. Yes, dealers should adapt. Yes, digital offers immense, breathtaking opportunity. What we don’t talk enough about is the fact that dealers also have the power to shape reality, and we don’t need anyone else’s permission. At Super Car Guys, we have enormous, undeniable success with marketing on TV and radio. What a shame it would have been had we asked around to figure out if TV “still works.” What a shame it would have been had we resigned ourselves to the idea that “TV watching will be different twenty years from now,” and not taken action to shape the reality of this present moment."
What are you doing?
