- Feb 23, 2011
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- First Name
- Sheena
Twitter is a great networking tool, and can assist with link building, plus if you have a feed set-up on your website it gives something for customers to read and maybe stay on your site a little longer.
Twitter is a great networking tool, and can assist with link building, plus if you have a feed set-up on your website it gives something for customers to read and maybe stay on your site a little longer.


A dealership owner asks whether to expand from Facebook to Twitter, prompting experienced dealers to advise that social media presence is less important than foundational business practices like customer service, Google Places optimization, and online reviews. The consensus is that pursuing social media without first fixing internal operations and reputation will only amplify existing problems to a wider audience. While Twitter can be useful for monitoring mentions and networking, dealers should prioritize getting their customer experience and online reputation right before investing heavily in social channels.