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Dear Diary...   Makeover will juggle

• New Look
• Improved Navigation
• Upgrade to new database
• New SEO architecture mods
• New SEO landing pages
• Reduced Page Load times
• Adding New Features (& improving old ones)

 

Optimization to include A/B Split testing

Goals:

• More SEO traffic
• Better Engagement Metrics (time on site, pages seen, return visits, etc)
• Better Conversion Rates (more leads)
• Reduced PPC costs (higher quality scores)