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Dear Diary... It's crunch time.Time to close the doors, turn off the phones and bring all my research and thoughts into a single focused push to commit to a new layout.Goals: Simplify the home page. Move complexity off into the 2nd tier pages. Create a content method to accompany each 2nd tier & 3rd tier page2nd tier: Home >> SUV --or-- Home >> Acura3rd tier: Home >> SUV>> Ford --or-- Home >> SUV >> By PaymentOne of the great failures of my site (and most other dealer sites) is the overwhelming SEO strength of the home page vs 2nd and 3rd tier pages. Research and logic tells me that more organic SEO traffic should be coming to pages that highlight segments or makes or models. PPC ads will be pointed to these pages too. Corporate product images (logos/car pics) need to greet the visitors to reinforce the search request. Inventory table (w/pics) need to be intuitively displayed with simple search tools. Content needs to carry an internal linking plan to help google understand what on all the pages.To help me, I will be using best practices from other industries AND from OUR best players. After Tier2 and Tier 3 are roughed out and refined, then on to the VDPs!
Dear Diary... It's crunch time.
Time to close the doors, turn off the phones and bring all my research and thoughts into a single focused push to commit to a new layout.
Goals: Simplify the home page. Move complexity off into the 2nd tier pages. Create a content method to accompany each 2nd tier & 3rd tier page
2nd tier: Home >> SUV --or-- Home >> Acura
3rd tier: Home >> SUV>> Ford --or-- Home >> SUV >> By Payment
One of the great failures of my site (and most other dealer sites) is the overwhelming SEO strength of the home page vs 2nd and 3rd tier pages. Research and logic tells me that more organic SEO traffic should be coming to pages that highlight segments or makes or models. PPC ads will be pointed to these pages too. Corporate product images (logos/car pics) need to greet the visitors to reinforce the search request. Inventory table (w/pics) need to be intuitively displayed with simple search tools. Content needs to carry an internal linking plan to help google understand what on all the pages.
To help me, I will be using best practices from other industries AND from OUR best players. After Tier2 and Tier 3 are roughed out and refined, then on to the VDPs!
