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I am a big Zappos.com fan.  I've never bought a shoe from them, but, they build a great ecommere site.  Their faceted navigation is best of show... but,, I digress  ;-)


Each shoe has a walk around video.  Here's an Slipper VDP UGG Neuman Chestnut - Zappos.com Free Shipping BOTH Ways  and here's the video for it: UGG Neuman - Multiview

Zappos.com has 4-5 video peeps and all of them are gen Y, not models (aka not pretty) and are comfortable in front of a camera. 



FYI:

"...Zappos reports 6-30% sales impact after integrating video product demos

(http://www.reelseo.com/video-demos-sales-zappos/)"



FWIW, I don't know what the term "sales impact" REALLY means, no one does.  All I know is video can "reach out and touch someone" and I'm going for it!