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This Google evolution Kinda reminds me of how eBay killed itself (back in the day). 


In the late 90's and early 2000's, eBay was the ecommerce beast and had no peers.   eBay's CEO Meg Whitman saw the deep pockets of Corporations moving sales into eBay.  She raised ad rates way way way up to grab all she could get.


A million tiny mom and pops selling "stuff" on eBay died, ... and there went the neighborhood.  eBay's sellers, were its biggest shoppers.  eBay knee-capped itself.


Google has the search market cornered AND it's paid solutions still satisfy the shopper.  Until that scenario changes, BUY GOOG.https://www.google.com/finance?client=ob&q=NASDAQ:GOOG