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Jeff,

My Dealer truly loves all things digital. He sends me ideas, wants to see my ideas, he is convinced that FB is a giant opportunity (that I ignore ;-), but, when it comes to online reviews, he refuses my calls to get involved. Its my position that we build out a review business process before it becomes a problem.


As of this hour, review traffic is so low, that it has little if any impact on us... now.


Store #1:  sun auto warehouse - Google Search


Store #2: sun auto warehouse - Google Search


Store #3: sun auto warehouse - Google Search

If a shopper digs deeper for reviews, they'll find just a few. So, in our market, reviews have little impact.