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Joe - I have ran across this quite a few times myself.  Dealer Principal will see value in Digital but either does not understand or does not want to get involved in the review game.


You should try and get a 3-5 reviews yourself and let him see it with his own eyes.  The minute one or two negatives go on there he will change his tune.


I'm not sure how popular Yelp is in America but it's considered the "true" review site here in Canada.  If you were able to generate 5-10 good reviews on Yelp they would probably equal the same street credit as 25 Google Reviews.. Crap this is probably a whole different thread.  Sorry for taking the Diary off into another direction.


Always look forward to reading your tales from the front line.