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Internet Marketing is all about RELEVANCE.


Click Thru Performance on the internet ties to relevance.  If you can improve or conquer relevance YOU WIN EYE BALLS.  FaceBook’s giant win is anchored in relevance.  You create the account and BAM, all these faces and names that are relevant to you appear.

 

Compare that to LinkedIn’s USELESS invite above. It has no relevance… in marketing talk, it has no “hook”, in Uncle Joe talk, it has no WIFM (What’s In It For Me?).

 

This magical relevance weapon connects to all digital marketing efforts.  Emails. SERPs (organic or paid). SRP’s to VDPs (dealers site or classified sites), it’s the basis for retargeting's success.