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Yes, if you click the link in there, google has the ability to drill into GEOs. That being said, when I look into the GEOs, I find the info very random-ish. I haven't taken the time to test it deeper. But, it does remind me of Uncle Joe Rule #44:"The narrower your lead analysis gets, the wider your error rate will be. Beware making critical decisions keying on narrow data"http://forum.dealerrefresh.com/f46/used-car-leads-3160-3.html#post28377I am not saying that this is "critical decision making", I am saying that the more granular you get the more error-prone the data can be.
Yes, if you click the link in there, google has the ability to drill into GEOs.
That being said, when I look into the GEOs, I find the info very random-ish. I haven't taken the time to test it deeper. But, it does remind me of Uncle Joe Rule #44:
"The narrower your lead analysis gets, the wider your error rate will be. Beware making critical decisions keying on narrow data"
http://forum.dealerrefresh.com/f46/used-car-leads-3160-3.html#post28377
I am not saying that this is "critical decision making", I am saying that the more granular you get the more error-prone the data can be.
