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Uncle Joe Rule #262: 

"Email success is shot from a sniper, not a B-52 bomber."

BIG DATA

Uncle Joe Rule #109, 110, 112: 

• "the bigger the data, the more complex is the analysis".
• "the bigger the data, the more opportunities there are for people to twist the data into any conclusion they want. 
• "Got a data analysis on your desk? Always start with "WHO created the report and WHAT are they trying to sell?"