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Wow, I just took a look at 5 year old list of the top 100 search phrases and their ranks


Short Tail:

https://drive.google.com/file/d/0B-Yg7lix-ly6NzI2MDNjNTYtOWQ4MC00OWYyLTg3YzctYzdmZjhlMGZhYzUx/edit?ddrp=1&hl=en#

  • Dealix's UsedCars.com use to kill it.:2quiet:
  • CarGurus.com was invisible (until you got to long tail).  Not any more ;-)


Long Tail:

https://drive.google.com/file/d/0B-Yg7lix-ly6OGMxNGVkZTMtN2FmYi00NDkzLTk3YWYtMzI3NGU0OTUwMmY0/edit?ddrp=1&hl=en#

  • Branded keywords like "Nissan used cars" are MUCH better,  they return lots of car dealers. This is a big improvement from 2010.


It comes from the DR Blog post: "Look-Out AutoTrader and Cars.com, There’s a new Guru in Town"