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Huge fan of including your people through-out your dealer website. Let's include a small snippet of a customer ratings/review in there as well.Honda dealer in my hometown uses a local agency to design their website and they were doing a great job showcasing their "people" on their website.When I was at Director of Marketing at a smaller Auto Group in my hometown, I had proposed a full-on transition in marketing across all the dealers where the premise of this ongoing campaign was to showcase their PEOPLE. Make it ALL about the personal experience you receive when you work with any of the Auto Group's dealerships.A large proponent of this campaign was to include and leverage their reviews on DealerRater and Cars.com. Employee image photos were to be rotated through-out many designated spots on the pages of the dealership website, much like banner ads through-out. From the homepage, to the about us page, SRP and VDP. These employee images were to also be included in the display / re-marketing efforts as well. The same would stretch across billboards and TV. I had a clear vision on where I wanted to go with it... it went nowhere.
Huge fan of including your people through-out your dealer website. Let's include a small snippet of a customer ratings/review in there as well.
Honda dealer in my hometown uses a local agency to design their website and they were doing a great job showcasing their "people" on their website.
When I was at Director of Marketing at a smaller Auto Group in my hometown, I had proposed a full-on transition in marketing across all the dealers where the premise of this ongoing campaign was to showcase their PEOPLE. Make it ALL about the personal experience you receive when you work with any of the Auto Group's dealerships.
A large proponent of this campaign was to include and leverage their reviews on DealerRater and Cars.com. Employee image photos were to be rotated through-out many designated spots on the pages of the dealership website, much like banner ads through-out. From the homepage, to the about us page, SRP and VDP. These employee images were to also be included in the display / re-marketing efforts as well. The same would stretch across billboards and TV. I had a clear vision on where I wanted to go with it... it went nowhere.
