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Wow. If you wanted to see where our industry is headed in the next 10 yrs, this is an epic read http://www.reuters.com/article/2015/07/31/us-apple-bmw-courtship-insight-idUSKCN0Q52CW20150731


It's filled with amazing insights on many levels.


Is Apple really thinking about getting into the car biz?

"...if only 1 percent of Apple's annual iPhone customers decided to order a car, it would need to make 1.69 million vehicles. That's more than the 434,311 vehicles Jaguar and Land Rover produced last year. Even BMW Group, which made just over 2 million cars last year"


gulp.