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A smart phone user update:IBM Watson's Black Friday Sales Report -2015-http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2015.pdfDesktop: % of Sales: 64%Desktop 2015 vs. 2014: -12%Mobile: % of Sales: 36%Desktop 2015 vs. 2014: +30%Yup, "Mobile is eating the world", but, this is interesting...Mobile: % of Site Traffic: 58%-vs-Desktop: % of Site Traffic: 43%Desktop traffic to sales ratio gives us insight into the shoppers intent.[ATTACH=full]2710[/ATTACH]HTHJoe
A smart phone user update:
IBM Watson's Black Friday Sales Report -2015-
http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2015.pdf
Desktop: % of Sales: 64%
Desktop 2015 vs. 2014: -12%
Mobile: % of Sales: 36%
Desktop 2015 vs. 2014: +30%
Yup, "Mobile is eating the world", but, this is interesting...
Mobile: % of Site Traffic: 58%
-vs-
Desktop: % of Site Traffic: 43%
Desktop traffic to sales ratio gives us insight into the shoppers intent.
[ATTACH=full]2710[/ATTACH]
HTH
Joe
