• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

haha



John,


I'd really like to hear what ideas you found interesting and why.




p.s.  I'm Senior Director of Innovation here at Dealer.  I spent 10 yrs as a marketing director inside dealerships.  I had a multi-million dollar ad budget and a crew of 12.  My team helped sell 6,000 cars a year.  My Dealer Principal was brilliant.  He gave me lots of freedom, but, 2/3rds of my pay was on deliveries (not on traffic, leads, etc). So, my pay was aligned with his, I obsessed on YEILD (not on fluffy ideas).