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A look my ecommerce experience at hertz rental cars.


I've seen many different prices on this car in 24 hrs.


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My wife says prices change while we're discussing dates and times.  It sets off warning signals in my head and prepares me for #PricingGamification wars (this also makes me VERY distrustful of all things Hertz).




Next, Herts throws out the raw meat with a 'buy it now' option

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It worked ;-)