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TY Mitch.  Love to watch where your brilliant mind goes with this.  Feel free to PM me any time (if you think I can help).

Some rambling thoughts, HTH...

There are 2 components to telling this story.

1. VIN specific
2. Overall

VIN specific shots.

• They'll be the more difficult than a single, overall message, but, it'll produce the highest impact.
• What's unique about this concept is that a shopper sees the VIN specific recon story and it creates an "ah ha" moment!  Your shopper intuitively 'sees' how this applies to ALL your cars. #BAM! you've created an awesome shopper WIFM.
• While you're choreographing this,  I'm thinking 'less is more' works here (i.e. a few ppl shots vs a lot of ppl shots).
• Faces will sell cars. Our VDPs are too sterile. Mike Haeg's article nailed it. http://www.dealerrefresh.com/use-faces-in-your-marketing/
• Experiment: Take 5-10 of your oldest units and reshoot a few shots with a detailer, detailing it. 
  • Think of a creative way to get the detailer into the 1st photo.  This should make the unit stand out on the SRP.  Track CTR, total views, time on VDP, etc. 
  • For more visual impact, consider a cheap white lab smock

Overall Messaging.

• The challenge here is to deliver a video/image that does not feel like a commercial. Ideally, it feels personal and the message is delivered by an authority*.

Mitch, You know I'm a big fan of yours! Love to hear where you go with this!

G'luck

Joe

*When it comes to shopper promises, Authority matters!  I've done A/B tests of 'shopper promise' videos.  Professional spokesman vs. Dealer Authority.  Dealer Authority crushed the Pro spokesman by >100% (viewed video to the end)