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He seems to be going through quite the process.

Most of my friends/peers fit into 1 of 2 buckets:

1. They buy a car that someone they know has or has recommended - peer reviews have a huge input here. They post on Facebook asking for recommendations and then they choose based primarily on aesthetics. They go straight to the dealer for a test drive and are sold.
2. Car Guys - all my car guys friend buy cars online, sell cars online, etc. They know what they want and when they see it they Buy Now because they know it's what they want.

Interesting to see how it works for the others.

I very rarely see this much activity from a shopper so I'm excited to see how it turns out.