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IMO, You've described a small subset of the 40 million car sales each yr. Exactly how small/large is unknown. I'd reach out to your SME's to validate your "common paths into the store". It's important to building solutions that mutually work for buyer & seller.[edit] Cars.com hired a firm called Conifer to conduct a ethnographic study of car shoppers. It was a wonderful resource, filled with great insights. Sadly, cars.com took it down. It was a pdf. If someone has it, post it. It's highly recc'd!
IMO, You've described a small subset of the 40 million car sales each yr. Exactly how small/large is unknown. I'd reach out to your SME's to validate your "common paths into the store". It's important to building solutions that mutually work for buyer & seller.
[edit] Cars.com hired a firm called Conifer to conduct a ethnographic study of car shoppers. It was a wonderful resource, filled with great insights. Sadly, cars.com took it down. It was a pdf. If someone has it, post it. It's highly recc'd!
