Observing my Brother... the car shopper. cont'd
Day 9. Websites # 16,17,18,19, 20, 21, 22, 23, 24, 25 (>2 hrs)
My brother has locked on to 2 finalist and the winner is the make/model/trim that has the most features. What he does next is fascinating. He googles make/model/ and lands on a youtube make/model/ review from 'a knowledgeable guy with a camera'. This new video experience so connects with him that he watches about 8 videos (5-15 minute each). He shares a video with his wife, she finds it way too technical, my brother pivots and plays a review video produced by a gal, his wife liked the video a great deal.
Day 10. Websites # 26, 27, 28, 29 (1.5 hrs)
It's Saturday April 30th and my brother's had it with shopping and is ready to go. He intends to buy it today. Here is his battle plan.
He's used consumer reports/TrueCar to solicit an email price quote. 3 dealers replied instantly (he was impressed). He has a tradein to negotiate. He has a BlackBook & KBB quote. He was going to 2 dealers, but one dealer had 4.8 stars on google and they had the deepest selection of the trim he's interested in. He announces that "this is the best dealer to buy from". Now it's his plan to close the deal in one stop. (note: this dealer is 30 mins farther away, inventory depth and great reviews (and review volume) is what caused the up).
We're headed out the door to visit the dealer now. He's been watching several youtube review videos all am (including videos of the model he didn't pick).
Summary: 29 websites visited & 10.5 hrs later...
My brother is ready, the rep knows he's coming My brother has told me 10x "I'm not worried about $500-1000, I knows dealers need to survive, all I wants is an offer that's fair for both sides".
As I see it, my brother is a laydown. Now we'll see if the dealership f**ks up an easy sale.
More as it comes...
