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To my vendor pals that yet to fail epically (as I have ;-).  Here are the 3 pillars of success I hope to aspire to:



#1) "Innovation success begins and ends with a very very deep understanding of the shopper.”

-A.G. Lafley CEO of Proctor & Gamble 

#8 of the top 1,000 most innovative companies



#2). "Customers often buy things because they have a problem they would like to solve…. If you understand the job, how to improve the product becomes obvious.”

-Dr Clayton Christensen

Inventor of "Disruptive Innovation" and strategic consultant to the who's who list of CEOs



And... when you have all that figured out, then the hard work starts:


#3). “Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.”

-Sir Richard Branson