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For the deep thinkers out here.... here's another Tesla buyer's storyhttp://crosschannelconnection.com/2016/03/21/secrets-behind-teslas-awesome-customer-experience/[ATTACH=full]2910[/ATTACH]Her story filled with excellent insights about what's wrong and what's right with our industry. PLUS if you look deeply and analyze her narrative and conclusions, you can see the "dark cloud over our industry" that's coloring her judgement.My high-level takeaways:She visits dealers to learn about the products (because our websites suck!)Commissioned sales reps are closers (not information assistants)She gets broomed.Her Conclusion? Car dealers suck. Can you blame her? Nope.Who's to blame? IMO, it's not the dealers, it's the technology vendors (me incl'd). Who among us will HELP shoppers be smarter? If we solve this, I'd bet we'd have one less Telsa over the curb.
For the deep thinkers out here.... here's another Tesla buyer's story
http://crosschannelconnection.com/2016/03/21/secrets-behind-teslas-awesome-customer-experience/
[ATTACH=full]2910[/ATTACH]
Her story filled with excellent insights about what's wrong and what's right with our industry. PLUS if you look deeply and analyze her narrative and conclusions, you can see the "dark cloud over our industry" that's coloring her judgement.
My high-level takeaways:
Her Conclusion? Car dealers suck.
Can you blame her? Nope.
Who's to blame? IMO, it's not the dealers, it's the technology vendors (me incl'd). Who among us will HELP shoppers be smarter? If we solve this, I'd bet we'd have one less Telsa over the curb.
