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As quick as I am to normally defend dealers, there are many that could do a better job. I spend time each month mystery shopping my competition and some of the responses I get are incredibly bad, like I have no idea how they sell cars bad. If vendors could provide the technology I'm not sure it would have changed her experience.The key thing that always seems to be present in stories such as this one is that the buyer agrees to the advertised price. A vendor such as yourself could create technology to mirror Tesla's and dealers could create a great experience (I used to be part of a group that had a team of Corvette sales professionals that did exactly what Tesla does) but what do you do about pricing? How do you get someone to agree to a price on a Mazda for example that has minimum advertised pricing guidelines? That's the million dollar problem/solution.
As quick as I am to normally defend dealers, there are many that could do a better job. I spend time each month mystery shopping my competition and some of the responses I get are incredibly bad, like I have no idea how they sell cars bad. If vendors could provide the technology I'm not sure it would have changed her experience.
The key thing that always seems to be present in stories such as this one is that the buyer agrees to the advertised price. A vendor such as yourself could create technology to mirror Tesla's and dealers could create a great experience (I used to be part of a group that had a team of Corvette sales professionals that did exactly what Tesla does) but what do you do about pricing? How do you get someone to agree to a price on a Mazda for example that has minimum advertised pricing guidelines? That's the million dollar problem/solution.
