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More meat for deep thinkers... From my seat, Factory Stores do not solve shopper's problems.  For example


Tesla & Apple are like Disneyland

(highly structured products and CX, serving a small and focused audience)


Comcast & Verizon are not.

(highly structured products and CX, trying to not become a commodity, serving a giant audience)



Where is the car industry?

With nearly 40 million car sales a year and >20,000 independently owned franchised stores AND each store is responsible for it's financial survival.  It looks like 'organized chaos'. 


I'll put forward that 'organized chaos' is self-correcting and shopper friendly. 

My Aunt just bought a Ford Focus. Along the way, she had dealer experience with a lot rat that made her blood boil (maybe one of ruggles students ;-).  This experience pissed her off so much that dealer reviews became the 1st filter to her shopping.  She bought the car yesterday & just sent me an email this morning, she was GLOWING like a Tesla buyer glows.  Chalk up one sale for the good guys!


'Behind the curtains' our chaotic industry is slowly evolving, driven not by dealers & vendors, it's driven by shoppers. As a vendor, it's my responsibility to listen very very closely to what shoppers are trying to accomplish and create solutions that'll make dealer and shopper have a happier and more productive experience (try to scale that across 20,000 stores ;-)


That was fun... now on to the biz at hand, we've got 133,330 cars that need to be sold today!