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In her post Paula tells us:Can a dealer create a customer centric experience without collaboration from the OEM and vendors (partners)? I will adventure to say they can't! Yes we can improve the customer experience on our showrooms, we can even get better at responding to leads and answering incoming calls, we might even start calling people back after they visit our showrooms but thats not enough to call it a customer centric experience.Nothing we do in our industry is Black and White, we have lots of Gray Areas and most of these gray areas find their roots in the Structure Joe is talking about.Could the same franchise laws put in place to protect the dealer be the ones who will destroy it?
In her post Paula tells us:
Can a dealer create a customer centric experience without collaboration from the OEM and vendors (partners)? I will adventure to say they can't! Yes we can improve the customer experience on our showrooms, we can even get better at responding to leads and answering incoming calls, we might even start calling people back after they visit our showrooms but thats not enough to call it a customer centric experience.
Nothing we do in our industry is Black and White, we have lots of Gray Areas and most of these gray areas find their roots in the Structure Joe is talking about.
Could the same franchise laws put in place to protect the dealer be the ones who will destroy it?