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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Every year we run events, but they can always be better, run a bit more smoothly and bring in more money. Incorporating the technology everyone is using into your events will draw more people to your events and keep the buzz going long after you take down the last balloon.
Jeff Kershner introduces the idea of using social media to enhance Labor Day sales events at dealerships, arguing that integrating current technology can drive higher attendance and extend post-event momentum. The core insight is that social platforms should be treated as active tools before, during, and after dealership events — not just passive announcement channels. The thread is brief and promotional in nature, pointing to an accompanying visual resource.