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Yes.That said, some of the top selling dealerships in my area have the worst websites and digital strategies.Example: Barrie Ford - http://www.barrieford.com/I don't think their website can get much slower or worse, but they outsell everyone and nobody is eating their lunch today.There's no "instant winner" in any of this (that I have found yet).So the answer is, "Yes, using the same program as your competitors is bad" but "No, I don't think that changing will immediately give you your competitors market".
Yes.
That said, some of the top selling dealerships in my area have the worst websites and digital strategies.
Example: Barrie Ford - http://www.barrieford.com/
I don't think their website can get much slower or worse, but they outsell everyone and nobody is eating their lunch today.
There's no "instant winner" in any of this (that I have found yet).
So the answer is, "Yes, using the same program as your competitors is bad" but "No, I don't think that changing will immediately give you your competitors market".
