Something that I never paid attention to until working with new clients, is the number of dealers that solely use manufacturer marketing services. Using a manufacturer's service is better than nothing but when all of your competition in your DMA is using the same service, wouldn't it be time to look for something different to stand out? I scoped out competition in a certain metro market and every single website looked exactly the same, paid search exactly the same, social posts..... the same. When will manufacture marketing programs allow for more customizable options? Personally, I am not complaining because it helps my company easily take market share. But when Manufacturers require that their dealers participate in their cookie-cutter marketing strategies, aren't they just asking their competition to conquest their market share?