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There's no competitive advantage in using OEM managed digital marketing services.The OEM wants to sell as many cars as possible. Granted, that does help a dealer's cause, but your competition is also benefiting from it. Especially in urban areas where you competitors are likely to be in closer proximity. I don't think they give a shit if you conquest a competitor's new car customers. It's all the same to them.
There's no competitive advantage in using OEM managed digital marketing services.
The OEM wants to sell as many cars as possible. Granted, that does help a dealer's cause, but your competition is also benefiting from it. Especially in urban areas where you competitors are likely to be in closer proximity. I don't think they give a shit if you conquest a competitor's new car customers. It's all the same to them.