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Using Multiple CRM Solutions

mattwatson81

mattwatson81

Getting Refreshed
Apr 10, 2009
334
10
First Name
Matt
#1
I rarely visit dealerships myself but I made a very special trip to a potential customer today. I found out that they actually have 4 different CRM systems in use in their store today. More or less specific solutions for New cars & Desking, Pre-owned & Internet, Service, and Sold Followup. Because they couldn't find one solution that did everything they wanted, they had to get several products that were good at one thing. Of course their problem now is nobody knows what is going on with a customer across the whole store.

I'm excited that we will be able to save them from the CRM nightmare they are currently in.

Anyone else out there using multiple CRM systems and feeling the pain?
 
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✨ AI Highlights

  • A dealer is using four separate CRM systems across different departments (new cars, pre-owned/internet, service, and follow-up), creating visibility gaps and operational inefficiency since no single platform met all their needs.
  • The original poster identifies this fragmented approach as a significant problem and asks other dealers if they're experiencing similar pain points with multiple CRM solutions.
  • The thread explores the challenges of CRM fragmentation in dealerships and the business opportunity for unified solutions.

A dealer is using four separate CRM systems across different departments (new cars, pre-owned/internet, service, and follow-up), creating visibility gaps and operational inefficiency since no single platform met all their needs. The original poster identifies this fragmented approach as a significant problem and asks other dealers if they're experiencing similar pain points with multiple CRM solutions. The thread explores the challenges of CRM fragmentation in dealerships and the business opportunity for unified solutions.

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