Using "similar vehicles" to sell more cars

[mattwatson81]

"Similar vehicles" is one of the best functions of a good CRM system. Here are a couple example of how you can use this excellent functionality.

Initial auto responders. Rarely do customers buy the car the inquired upon. So why not give them some more options right up front? More options to contact you and come to do your dealership?

Trying to do this manually would take forever and be nearly impossible. So it takes smart software to compare the year, make, model, bodystyle, price, mileage, engine, and all sorts of other factors to evaluate which vehicles are the closest matches.

In this example, the first vehicle is what they inquired upon, and the next 4 are similar vehicles. This same technology can be used to supply similar pre-owned vehicles to a new car lead, or similar new cars on a pre-owned lead.

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Unsold follow up - Weeks later the car they were interested is now gone. Why not send them some similar vehicles that you now have available?

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[shudson]

Do you think the images in this email will hurt the deliverability? Would it be better to send a link you think?

 

[mattwatson81]

Do you think the images in this email will hurt the deliverability? Would it be better to send a link you think?

I don't think so. A lot of emails that businesses send have images in them these days.

Some SPAM solutions do look at images but they focus on where the images are linked in from. It looks at the domain name the images are coming from and compares that to a known list of spammers, phishing websites, virus sites and others.

 

[Driving Revenue]

Some best practices with images and deliverability:

Don't use a free hosting site like flickr or photobucket - instead upload the images to your own server or your web hosts server.

Do balance your message with text and images. If you have a healthy ratio - no worse than 60% text - your deliverability should not be impacted. At least not due to the images.